ORLANDO MAGIC ANNOUNCES INNOVATION PARTNERSHIP WITH LEAD LAKE NONA

Alliance Will Create Distinctive Alternatives for Sports activities & Well being Tech Startup Improvement, Establishing Orlando as World-Class Innovation Hub

LAKE NONA, Fla. and ORLANDO, Fla., March 14, 2023 /PRNewswire/ — leAD Lake Nona (leAD/LN) and NBA franchise Orlando Magic at this time introduced a multi-year partnership to drive innovation and construct the way forward for the sports activities and well being expertise industries within the higher Orlando metropolitan space.

leAD/LN is a three way partnership between leAD Sports activities & Well being Tech Companions, a globally famend sports activities and well being tech funding platform, and Tavistock, a world personal funding group, and operates from Lake Nona, Orlando’s modern living-lab neighborhood. The Orlando Magic and Magic Gaming will function an innovation companion to leAD/LN and allow the agency’s portfolio corporations to check, be taught, iterate, and scale their services. Moreover, leAD’s Lake Nona innovation hub is now formally designated because the “House of Magic Gaming.” leAD/LN will function the host sponsor for the Orlando Magic gaming crew by offering a location for them to coach and compete, in addition to entry to residing quarters above the hub.

“We’re thrilled to companion with leAD/LN and to help their work in establishing Orlando as a world expertise hub,” mentioned Magic Govt Vice President of Technique and Innovation, Jay Riola. “Innovation is considered one of our core values on the Magic. By means of that worth is our perception within the energy of collaboration and inventive considering. With leAD’s unparalleled experience in sports activities and well being tech innovation this partnership will present our group and followers the power to expertise the newest developments within the tech house and also will provide our group an excellent higher means to propel innovation and rising startups in Orlando.”

As a part of the settlement, leAD/LN will share its experience in sports activities and well being expertise innovation, deep information base and intel, and entry to its portfolio of corporations whose focus is on evolving the house to straight impression athlete well being and efficiency, and fan engagement. leAD/LN may also present the group with trade intelligence and act as a enterprise arm that helps the event of the Magic’s innovation initiatives.

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“We’re excited concerning the partnership with the Orlando Magic and to have the ability to leverage a testing floor for actual time suggestions that may drive new alternatives for innovation in Orlando,” mentioned Christoph Sonnen, CEO and Co-Founding father of leAD. “Our mission is to revolutionize the sports activities and well being expertise house by way of game-changing innovation, and we’re wanting ahead to working along with the Magic to speed up the expansion of the world-class tech hub that has culminated in Orlando.”

“Having skilled eSports athletes residing, coaching and competing as a part of our residing lab atmosphere provides to the thriving sports activities and expertise ecosystem that leAD/LN has created in Lake Nona,” mentioned Juan F. Santos, Senior Vice President Innovation, Tavistock Group/Lake Nona.

leAD sources, funds, and drives progress of early-stage sports activities & well being tech startups globally. The corporate operates from Lake Nona, FL supported by a neighborhood that serves as a catalyst for financial progress and alternative for rising startups. Encompassing 17 sq. miles within the Metropolis of Orlando, Lake Nona’s superior infrastructure and dedication to collaboration have attracted visionary corporations and startups from throughout the globe to hitch its residing lab atmosphere the place cutting-edge concepts flip into realities. leAD boasts a repertoire of excessive caliber stakeholders — buyers, companions, and mentors — with a variety of experience in sports activities and well being, and its devoted market intelligence crew is extremely tuned to the worldwide developments, client wants, trade market alternatives, and investor appetites.

The Orlando Magic have a historical past of inserting a precedence on expertise and innovation. Since 2010, the Magic have prioritized and leveraged information, analytics, and enterprise intelligence to higher perceive its followers and use insights to boost their enjoyment and enhance enterprise operations. In 2014, the Magic opened the primary design thinking-based innovation lab within the NBA. The lab’s genesis got here from the need to create a secure place for brand new concepts and creativity after innovation was decided to be a core worth of the crew. In 2015, the crew was the primary within the NBA to undertake cutting-edge cellular expertise permitting followers to make the most of the Magic app to personalize their expertise at Amway Heart and over the previous two years the crew has hosted the Orlando Magic Innovation Problem, a multi-day occasion the place builders, college students, entrepreneurs, startup fanatics, graphic artists and sports activities enterprise professionals have the chance to pitch new, modern concepts and listen to from among the prime minds within the sports activities expertise area.

As well as, the Magic have positioned an emphasis on basketball analytics for issues together with participant acquisitions, lineup rotations and coaching selections, together with a rising checklist of extra strategic basketball selections. The crew continues to operationalize analytics on each side of the ball, striving to enhance crew efficiency by analyzing sport information in actual time and reinventing the fan expertise by implementing data-driven applied sciences.

ABOUT THE ORLANDO MAGIC 
Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court docket, delivering legendary moments each step of the way in which. Below the DeVos household’s possession, the Magic have seen nice success in a comparatively quick historical past, successful six division championships (1995, 1996, 2008, 2009, 2010, 2019) with seven 50-plus win seasons and capturing the Jap Convention title in 1995 and 2009. Off the court docket, on an annual foundation, the Orlando Magic provides greater than $2 million to the area people by the use of sponsorships of occasions, donated tickets, autographed merchandise and grants. Orlando Magic neighborhood relations packages impression an estimated 100,000 children every year, whereas a Magic staff-wide initiative supplies greater than 7,000 volunteer hours yearly. As well as, the Orlando Magic Youth Basis (OMYF) which serves at-risk youth, has distributed greater than $27 million to native nonprofit neighborhood organizations during the last 32 years. The Magic’s different entities embody the crew’s NBA G League affiliate, the 2021 G League champion Lakeland Magic, which started play within the 2017-18 season in close by Lakeland, Fla.; the Orlando Photo voltaic Bears of the ECHL, which serves because the affiliate to the NHL’s Tampa Bay Lightning; and Magic Gaming, of the NBA 2K League, which started play within the spring of 2018. The Magic play their dwelling video games on the award-winning Amway Heart, honored with TheStadiumBusiness Awards’ 2013 Buyer Expertise Award and named SportsBusiness Journal’s 2012 Sports activities Facility of the Yr. For ticket data go surfing to OrlandoMagic.com or name 407-89-MAGIC.

ABOUT leAD
leAD Sports activities & Well being Tech Companions sources, funds, and drives progress of early-stage sports activities & well being tech startups globally. Since its inception in 2016, leAD has taken on new corporations into its enterprise yearly throughout the verticals of fan engagement, related athletes, and well being & well-being. leAD/LN, a three way partnership between leAD and Tavistock, invests in early-stage startups in sports activities & well being tech. For extra data, go to: www.leadsports.com.

ABOUT LAKE NONA
Deliberate and developed by the Tavistock Group, Lake Nona is without doubt one of the fastest-growing and most modern communities in America. Situated in Orlando, Florida, the 17-square-mile neighborhood has established a brand new lifestyle for its residents with groundbreaking initiatives round expertise, mobility, and wellbeing. Lake Nona is situated contiguous to Orlando Worldwide Airport in essentially the most visited vacation spot within the U.S. The good and related neighborhood’s superior infrastructure and dedication to collaboration has drawn visionary corporations and entrepreneurs from throughout the globe to hitch its residing lab atmosphere accelerating financial progress and alternative throughout well being and life sciences, training, hospitality, and sports activities and efficiency. Lake Nona’s engaging enterprise ecosystem is enhanced by a thriving cultural panorama outlined by iconic structure and interesting public artwork installations, miles of trails and walkable inexperienced areas, weekly signature occasions, buying, eating and leisure choices set amongst Central Florida’s lovely pure panorama and year-round sunshine. For extra data, go to www.lakenona.com

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