Built-in Measurement Delivers Actionable, Privateness-Secure Affected person Insights for Actual-Time Planning, Activation, and Optimization
NEW YORK, Feb. 27, 2023 /PRNewswire/ — PulsePoint, a know-how firm revolutionizing well being decision-making in actual time, at this time introduced the launch of built-in direct-to-consumer (DTC) measurement options in partnership with Komodo Well being, a number one healthcare know-how firm that has constructed the trade’s most full and linked view of affected person encounters. PulsePoint shoppers utilizing the Life platform can now leverage Komodo Well being’s superior analytic capabilities and insights visualization instruments for first-party viewers profiling and measurement, along with PulsePoint’s first-party and proprietary assortment of intelligence instruments.
Understanding what influences sufferers to take scientific motion with a model has change into more and more difficult. Manufacturers want real-time visibility into their actions to completely perceive the best way to affect what they could do subsequent alongside the affected person journey. People who aren’t measuring successfully are most probably appearing on insights that do not confirm if messaging really reached a affected person within the first place. An unbiased method to measurement is crucial to making sure entrepreneurs have an entire and correct understanding of what is working in order that they’re in one of the best place to enhance campaigns which might be underperforming.
Combining PulsePoint knowledge with the Komodo Healthcare Map and configurable measurement options gives unbiased, third-party DTC marketing campaign measurement on uncovered and unexposed audiences. This permits PulsePoint shoppers to harness actionable, privacy-safe audiences with Komodo’s scientific and digital intelligence to quickly reply to evolving affected person behaviors pushed by real-time marketing campaign outcomes deliberate, activated, and optimized on Life. Actual-time measurement permits for real-time optimizations to higher attain sufferers inside the focused well being situation and drive improved outcomes.
Key omnichannel measurement capabilities embrace:
- Perceive what ways to prioritize to enhance viewers high quality and maximize certified viewers affect.
- Drill down into key demographic and scientific insights concerning the viewers reached, comparable to geo-location, age, and gender, understanding who initiated, refilled, or stopped an Rx, or switched to or from a competitor.
- Establish campaign-driven script carry for uncovered and unexposed sufferers primarily based on a check and management methodology run dynamically, in actual time.
“PulsePoint has a big aggressive benefit because it pertains to constancy, flexibility, and entry, which permits us to present a stronger, first-party viewpoint of the buyer with actionable outcomes to optimize campaigns and technique that different DTC measurement options can’t,” mentioned Andrew Stark, Chief Income Officer at PulsePoint. “Our distinctive method to closed-loop measurement and number of options enable PulsePoint to ship the best doable HCP and DTC viewers attain final result in close to actual time.”
“This partnership fuels a singular alternative for PulsePoint shoppers to realize a extra complete and consultant view of their affected person viewers, and join the dots between particular person affected person journeys and large-scale scientific outcomes,” mentioned Aswin Chandrakantan, MD, Chief Working Officer at Komodo Well being. “As life sciences groups intention to take a extra data-driven method to DTC efficiency measurement, these new options may also help give a window into real-time marketing campaign changes that may be made to strengthen engagement.”
This announcement furthers PulsePoint’s concentrate on constructing a better, extra scalable, extra environment friendly method for manufacturers to focus on, attain, perceive, and activate healthcare audiences via next-generation know-how that’s powered by verified well being viewers knowledge in actual time.
About PulsePoint
PulsePoint is a number one know-how firm that makes use of real-world knowledge in actual time to optimize marketing campaign efficiency and revolutionize well being decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and sufferers with an unprecedented degree of accuracy—delivering unparalleled outcomes to the shoppers we serve. The corporate is now part of Web Manufacturers, a KKR portfolio firm and proprietor of WebMD Well being Corp. For extra info, go to pulsepoint.com.
Contact:
Sanwari Gupta
sagupta@pulsepoint.com
SOURCE PulsePoint
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